Inside every consumer products company, there is an abundance of store photos, each holding invaluable insights waiting to be uncovered. These images serve as a treasure trove of data, providing a snapshot of in-store realities and potential areas for improvement.

With millions of store photos at their disposal, businesses have a vast repository of information to leverage in optimising operations, enhancing product visibility, and driving impactful decisions.

Unfortunately, many companies aren’t doing much with these photos because they lack the necessary tools and processes. Instead, they rely on a MeSS of Messaging Apps, Survey Tools, and Spreadsheets – which don’t effectively work together.

This disjointed approach results in a jumble of photos and lists, devoid of meaningful insights, leaving companies struggling to make sense of their vast image repository and missing out on valuable opportunities for improvement.

These shocking statistics highlight the direct impact on profitability, emphasising the urgent requirement for streamlined processes and advanced tools to mitigate losses and drive sustainable growth.

Aforza Studio simplifies the process of turning a single photo into real business improvements, transforming how companies operate and expand. It streamlines operations and boosts growth by leveraging the power of one image to drive meaningful impact.

It’s time to see One Snap to Impact in action. Watch the webinar now with Aforza’s CEO, Dominic Dinardo, and Chief Product Officer, Nick Eales, where they present a series of showcases covering:

The Aforza Winter ’23 Release is out now and packed full of exciting new innovations that help Consumer Goods companies grow confidently in uncertain times.

Some of the key new features of this release include Customer Consoles, New Compliance Capabilities and Enhanced Aforza Guides. To understand how these can help Consumer Goods companies, and why they are more necessary now than ever, see below.

• View the release highlights in the our Release Webinar

• Discover these capabilities in more detail in this in-depth blog

• Experience the Aforza solution by taking a tour of the Perfect Store Audit

• Review the latest Analyst Commentary in the POI Enterprise Planning Vendor Panorama Report

• Learn how to confidently measure your growth with the KPI Index

• Get your hands on the app now!

• View the Release Highlights in the Webinar Replay

• Check out the Latest Demos in the Aforza 10 YouTube Playlist

• Discover Aforza’s Top 10 Innovations in this Release 10 Launch Blog

• Experience the Solution by taking a Release 10 Product Tour

• Review the latest Analyst Commentary in the POI Retail Execution Panorama Report

• Get your hands on the App Now

Consumer behaviour is actively being impacted by industry conditions. As prices rise to contend with a difficult market, consumer spend will decrease and promotions will become even more attractive. The Consumer Goods Technology (CGT) graphics below illustrate the increased consumer awareness of price hikes, particularly in the food industry, and predicts that 28% will be actively looking for promotions.

The businesses able to absorb price increases, instead of passing them on to these cost-conscious consumers, will see greater success in maintaining brand loyalty and rate of sale. In these turbulent times for the industry, losing market share to cheaper, ‘budget’-branded products or more effective promotions could be devastating.

Aforza cuts through the noise of all these assorted tools. As opposed to operating across siloed, disconnected platforms that require time and effort to switch between, take control on a singular, omnichannel application.

Creating a consistent commercial experience, both for your customers and employees, is key to combating the potential pitfalls highlighted above. Implement Aforza and take control with these three strategies:

Preparation is key to ensuring that you can be proactive, instead of reactive, when market events arise. If you’re proactive, you can take an event and make the situation work for you instead of reactively scrambling to create a strategy.

So, when you see rising prices in materials, cost of living and inflationary pressures, it can be the easier and more reactive solution to pass these costs directly onto the consumer. But, if you have understood the commercial landscape and readied a strategy, you may be able to turn your insight into an advantage.

Aforza enables rapid deployment of sales and promotion strategies to support the insights gathered by your teams.

Some of the key capabilities that fulfil this are:

• Real-time insights, pulled from a range of commercial data sources, that allow you to optimize strategies based on your business goals and current supply and promotion constraints. This allows you to maximize the value of every dollar invested in trade promotions.
• Rich, interactive reports and chart visuals make this insight highly actionable, so changes can be made in real-time. Users can seamlessly drill down from the insight into related records.
• A Powerful Promotion Planning Dashboard allows you to target the right customers by sharing a real-time view into promotion performance, inventory levels, sales order insights, budgets & funds, plans and objectives.
• Granular Promotion Insights that provide a real-time view into how a single promotion is performing, including individual SKU performance within the promotion, promotion performance over time, and overall promotion profit & loss. This supports real-time in-flight changes to promotions to maximise their effectiveness.

Check out our latest webinar for additional information on how this can be achieved, presented by our CEO, Dominic Dinardo, alongside a live product demonstration from Chief Product Officer, Nick Eales.

Learn more about how leading CPG companies are taking control of external events with true omnichannel sales and promotion execution to differentiate their brands and unlock revenue potential like never before.