Blog
Your go-to source for the latest industry trends, thought leadership & insights
![Navigating the Pitfalls of End of Life (EOL) Software](png/navigating-the-pitfalls-of-end-of-life-software-herof382.png)
Navigating the Pitfalls of End of Life (EOL) Software
In the fast-paced Consumer Products industry, software solutions play a pivotal role in driving business performance. However, not all vendors can keep pace with the innovation needed and you can find yourself trapped with end of life (EOL) software.
![Love Your Sales Journey: Deliver Tempting Valentine’s Day Promotions With Aforza](png/deliver-tempting-valentines-day-promotions-hero8753.png)
Love Your Sales Journey: Deliver Tempting Valentine’s Day Promotions With Aforza
In the world of Consumer Products, every season presents unique sales opportunities, and Valentine’s Day is no exception. Let’s walk through how you can plan, check and maximise the value of your promotions this Valentine’s Day.
![Getting Your IR Strategy Right](png/one-snap-to-impact-hero8753.png)
Getting Your IR Strategy Right
In a fragmented market of IR technologies, Consumer Product companies have to piece together solutions to get the retail insights they need. This approach is expensive, unreliable and doesn’t enable proactive action to address identified issues.
![Vertical vs. Horizontal CRM Software in the Consumer Products industry](jpg/iceberg8753.jpg)
Vertical vs. Horizontal CRM Software in the Consumer Products industry
Consumer Products companies face a unique set of industry challenges, and the choice between vertical and horizontal CRM solutions can significantly impact their ability to protect margins and seize growth opportunities.
![Black Friday: The Importance of Flawless Retail Execution](png/black-friday-the-importance-of-flawless-retail-execution-hero8753.png)
Black Friday: The Importance of Flawless Retail Execution
Black Friday has transformed into a global shopping phenomenon, presenting significant opportunities & challenges for retailers. Discover how you can make the most of the period with Aforza Visit, Studio & B2B.
![Navigating the Age of the Zero Consumer and the Importance of Retailer Relationships](png/navigating-the-age-of-the-zero-consumer-and-the-importance-of-retailer-relationships-hero8753.png)
Navigating the Age of the Zero Consumer and the Importance of Retailer Relationships
In this blog, we delve into who “Zero Consumers” are, how retailers handle their expectations and Aforza can help to support the underlying retailer relationships.
Newsroom
Stay updated on the latest news, press releases & company announcements
![PRESS RELEASE: Aforza Collaborates with Wipro to Bring Front Office Innovation to the Premium Beverage Industry, Globally.](png/press-release-aforza-collaborates-with-wipro-to-bring-front-office-innovation-to-the-premium-beverage-industry-globally8753.png)
PRESS RELEASE: Aforza Collaborates with Wipro to Bring Front Office Innovation to the Premium Beverage Industry, Globally.
This strategic collaboration brings together Aforza’s cutting-edge cloud and mobile technology with Wipro’s extensive expertise in digital transformation.
![PRESS RELEASE: LTIMindtree Partners With Aforza to Setup Training Academy](jpg/aforza-ltimindtree-hero-banner8753.jpg)
PRESS RELEASE: LTIMindtree Partners With Aforza to Setup Training Academy
The partnership between Aforza and LTIMindtree is set to support the front office operations of Consumer Products manufacturers and distributors.
![PRESS RELEASE: Aforza and M&I Systems Group Join Forces to Deliver Front Office CRM Transformation](png/aforza-and-mi-systems-group-join-forces-hero14fa.png)
PRESS RELEASE: Aforza and M&I Systems Group Join Forces to Deliver Front Office CRM Transformation
Global leaders in cloud and digital transformation collaborate to empower consumer product companies with cutting-edge technology.
![PRESS RELEASE: Aforza is Awarded Five Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2023 Enterprise Planning Panorama Report](png/poi-epx-2023-report-hero8753.png)
PRESS RELEASE: Aforza is Awarded Five Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2023 Enterprise Planning Panorama Report
Aforza is Awarded Five Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2023 Enterprise Planning Vendor Panorama Report
![Cloud and Mobile Solution Aforza Advances Digital Transformation of Consumer Goods Companies With $22 Million Series A](png/series-a-hero8753.png)
Cloud and Mobile Solution Aforza Advances Digital Transformation of Consumer Goods Companies With $22 Million Series A
Cloud and Mobile Solution Aforza Advances Digital Transformation of Consumer Goods Companies With $22 Million Series A
Webinar
Deep dive into industry topics & thought leadership with our expert-led webinars
![Getting Your IR Strategy Right](png/one-snap-to-impact-hero8753.png)
Webinar: One Snap to Impact
In our latest webinar, we demonstrated how Aforza Studio can take the image recognition & vision insights from a single photo and trigger real business impact through corrective workflow actions across every channel.
![Aforza Winter ’23 Release Overview](jpg/aforza-winter-23-release-overview-hero8753.jpg)
Aforza Winter ’23 Release Overview
The Aforza Winter ’23 Release is out now and packed full of exciting new innovations that help Consumer Goods companies grow confidently in uncertain times.
![Aforza Release 10 Overview](png/aforza-release-10-overview-hero8753.png)
Aforza Release 10 Overview
The Aforza Summer ’22 Release is out now and packed full of exciting innovations that help Consumer Goods companies accelerate their time-to-value, from sales planning to execution.
![Take Control with True Omnichannel Promotion Execution](png/take-control-with-true-omnichannel-promotion-execution-tile8753.png)
Take Control with True Omnichannel Promotion Execution
In today’s market, many Consumer Goods companies are finding themselves on the back foot; vulnerable to external factors that could make or break them.
Podcast
Tune into engaging discussions with our team, our customers & industry thought leaders
![Aforza Insights Podcast: The Importance of Innovation](png/aforza-insights-podcast-the-importance-of-innovation-hero-2841.png)
Aforza Insights Podcast: The Importance of Innovation
In this edition of the Aforza Insights Podcast series, we come live from Dubai where Andrew Keleher, SVP Marketing, welcomes with Abdul Rehman, Technical Consultant, to talk about the importance of innovation with Cloud in the Consumer Products industry.
![Aforza Insights Podcast: My Career Path to the Cloud](png/aforza-insights-podcast-my-career-path-to-the-cloud-showcaseaa6e.png)
Aforza Insights Podcast: My Career Path to the Cloud
This International Women’s Day, the Aforza Insights podcast is coming to you internationally from Dubai! Today, we’re sitting down with Team Aforza member Saira Anjum to discuss her journey from the banking industry to the dynamic world of cloud CRM.
![Aforza Insights: The Innovation-First Mindset in the GCC Region](png/the-innovation-first-mindset-in-the-gcc-region-hero86e3.png)
Aforza Insights: The Innovation-First Mindset in the GCC Region
Welcome to the Aforza Insights Podcast, live from Dubai! In this episode, we have the pleasure of sitting down with Sameer Jaffery, Solution Consulting Manager at Aforza, to explore his experiences at Aforza and the thirst for innovation across the region.
![Aforza Insights Podcast: Why I Moved Halfway Around the World to Join Aforza](png/why-i-moved-halfway-around-the-world-to-join-aforza-with-lara-giles-hero8753.png)
Aforza Insights Podcast: Why I Moved Halfway Around the World to Join Aforza
Welcome back to another episode of our Aforza Insights Podcast – in this episode, we sit down with Lara Giles (Solution Consultant) to learn about her previous experience at Arnott’s Australia and why she was drawn to Aforza.
![Aforza Insights Podcast: The Value of Time in Consumer Goods](png/aforza-insights-podcast-the-value-of-time-in-consumer-goods-hero8753.png)
Aforza Insights Podcast: The Value of Time in Consumer Goods
We’re kicking off another season of our podcast with one of Aforza’s newest hires, Andreia Diaconu (Solution Consulting Director). Hear about her extensive industry experience & her perspective on the importance of time in customer-facing roles, and more.