ABOUT

About Aforza

Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.

Aforza is for All

Helping you drive a profitable route-to-market everywhere

Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.

Working with industry leaders like Heineken Beverages, Beam Suntory and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.

Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.

Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.

Our Vision & Values

Improving the lives of every consumer in the world

Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.

We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.

Growth

Growth

Grow your company with our modern & scalable solutions. We provide 3 releases of innovation to you automatically every year.

Customer Success

Customer Success

Our business is about making our customers successful. We don’t rest until you are up & running with our solution and completely satisfied.

Trust

Trust

We operate on 100% transparency and trust. Whether it’s your data or your business-critical systems we give you full visibility and control.

Human

Human

Helping companies give back to the community and become more sustainable is embedded directly within our products.

Our Story

We’re driven to improve the lives of every consumer in the world

Aforza is incorporated

April 2019
Aforza Founders
Aforza is officially incorporated, marking the beginning of its journey to revolutionize the Consumer Products industry with innovative cloud & mobile solutions.
01 Apr 2019
12 AM

Industry's First Connected REX & TPM

January 2020
Aforza R&D
Aforza unveils the industry's first completely connected Trade Promotion Management & Retail Execution solution to a range of Beta customers.
01 Apr 2019
12 AM

Aforza Passes the AppExchange Security Review First Time

January 2020
Aforza AppExchange Pass
Aforza passes security review first time on the Salesforce AppExchnage making it immediately available for new customers to download.
01 Apr 2019
12 AM

Aforza Raises $22M in Series A

August 2021
Aforza Series A
Aforza secures $22 million in Series A funding, enabling accelerated development and expansion of its platform to empower more businesses worldwide.
01 Apr 2019
12 AM

Aforza Customer Distell featured in CGT magazine

September 2021
Aforza Series A
Aforza customer Distell (now Heineken Beverages) featured in Consumer Goods Technology magazine covering their connected trade planning to execution.
01 Apr 2019
12 AM

Industry Analyst Recognition

April 2022
POI REX Report
Aforza earns 3 prestigious Best-in-Class distinctions in the Promotion Optimization Institute's (POI) REX Panorama & 4 in the EPx Panorama, reaffirming its leadership across the industry.
01 Apr 2019
12 AM

Aforza Studio Launch

May 2023
Aforza Studio
Aforza launches Aforza Studio, the industry's first end-to-end photo automation solution. Build on the Google Cloud platform, it's allows real-time action to be taken on photo insights.
01 Apr 2019
12 AM

Aforza Crosses $1B In Total Order Value Captured On The Platform

August 2023
Aforza Crosses $1B of Order Value Captured
Aforza crosses $1 Billion of customer order value captured across our omnichannel field, telesales and B2B solutions.
01 Apr 2019
12 AM

Aforza Launches B2B

November 2023
Aforza B2B
Aforza expands its offerings with the launch of Aforza B2B, providing connected self-service solutions tailored to enhance business-to-business sales and operations.
01 Apr 2019
12 AM

Aforza Turns 5

April 2024
Aforza 5th Birthday
Aforza celebrates its fifth anniversary, reflecting on a journey of innovation, growth, and transformative impact on the Consumer Products industry.
01 Apr 2019
12 AM

Latest Learnings

Check out our latest insights, news & announcements