Aforza Leadership
Meet the team behind Aforza
The Aforza team consists of Salesforce veterans, seasoned Consumer Product experts and leaders in the field of technology. Together, our Leadership Team, Board Members and Industry Advisors have founded, managed and grown a number of highly successful technology companies.
We are brought together by the collective mission to improve the lives of every consumer in the world by helping CPG companies to transform their product distribution and customer engagement processes on every channel.
Our Founders
Dominic Dinardo
CEO
Renowned veteran of the Salesforce ecosystem with decades of experience successfully leading cloud software organisations.
Nick Eales
Chief Product Officer
Seasoned product expert with a proven track record of designing and building world class digital and mobile applications.
Ed Butterworth
Chief Commercial Officer
Inspirational commercial leader with over 20 years experience pioneering new technology, innovation, and business value.
Our Board
Lindsey Armstrong
Highly Successful Business Leader
Experienced sales, business strategy and executive leader who has held senior roles across Oracle, Veritas, Symantec, Salesforce, XANT (previously InsideSales) and Bluewolf.
Mark Daher
CEO, Daher Foods & MD, Daher Capital
Investor & advisor operating one of the largest direct distribution networks in the Middle East & producer of the hugely popular Master brand in Lebanon.
Brett Queener
Partner, Bonfire Ventures
Investor & advisor in seed-stage software companies at Bonfire Ventures with a track record that includes Executive tenures at Salesforce & Siebel.
Thomas Rubens
Partner, DN Capital
Investor & advisor at DN Capital with a sector focus including marketplaces, ecommerce and software.
Micah Smurthwaite
Partner, Next47
Investor & advisor at Next47 with a focus on sourcing and supporting investments in enterprise software, infrastructure, cybersecurity, and frontier technology companies.
Our Industry Advisors
Vivek Chaudhri
Industry Advisor & Former SVP Digital BAT
Seasoned Industry Advisor with over 30 years Consumer Goods, Consumer Healthcare & Pharma experience holding seniors roles at BAT, Boehringer Ingelheim, Pfizer, Eli Lilly and Diageo.
Gonzalo Esposto
Industry Advisor & Former CIO Unilever
Seasoned Industry Advisor with over 30 years highly relevant CPG experience as the former CIO of Unilever in the Americas.
Julian Puczyniec
Industry Advisor & Revenue Growth Management Leader
Seasoned Industry Advisor with over 30 years highly relevant CPG experience holding seniors roles at Kimberly-Clark, PepsiCo and Mars.