LONDON & NEW JERSEY, April 9, 2024 – Aforza, the leading cloud and mobile solution specifically built for the Consumer Products industry that empowers businesses of all sizes to protect margins on every channel, today announced a strategic collaboration with Wipro to drive innovative CRM (Customer Relationship Management) & TPM (Trade Promotion Management) solutions across the Premium Beverage industry, globally.
This strategic collaboration brings together Aforza’s cutting-edge cloud and mobile technology with Wipro’s extensive expertise in digital transformation, offering next-generation CRM (Customer Relationship Management) & TPM (Trade Promotion Management) solutions to the Premium Beverage industry on a global scale.
The Wipro and Aforza collaboration will enable Consumer Products companies to:
- Enhance user productivity and adoption through intuitive user experiences.
- Empower field teams to operate seamlessly from anywhere with offline mobile.
- Foster consultative selling with integrated Digital Content Execution.
- Harness the power of AI in practical industry scenarios, such as order prediction.
- Drive profitable growth & safeguard margins with omnichannel pricing.
- Seamlessly integrate planning and execution to maximize trade ROI.
“We are excited to collaborate with Wipro to deliver next-generation CRM & TPM solutions for Consumer Products companies globally,” says Ed Butterworth, Chief Commercial Officer & Co-Founder of Aforza. “By combining Aforza’s innovative technology with Wipro’s extensive expertise in digital transformation, we are ready to drive significant value and empower businesses to thrive in today’s dynamic market environment.”
“At Wipro, we are committed to helping our industry clients deliver innovative solutions that address their most complex digital transformation needs.” said Ziva Hallaji, Vice President & Global Head of Salesforce, at Wipro. “Partnering with Aforza allows us to leverage our collective strengths and deliver transformative solutions that drive tangible results for Consumer Products companies worldwide.”
Aforza’s solution provides comprehensive CRM, trade planning, and field execution capabilities across various routes-to-market, including Field Sales, Key Account Management, Merchandisers, Distributor Management, Telesales, and B2B.
Combined with Wipro’s holistic approach to digital transformation and deep industry knowledge, this collaboration aims to redefine industry standards and empower Consumer Products companies to thrive in today’s rapidly evolving market landscape.
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
For any press inquiries or interview requests, please contact:
- Aforza: press@aforza.com
- Wipro Limited: media-relations@wipro.com
SOURCE Aforza Inc.