Over the past 5 months, Saira Anjum has become an integral part of Team Aforza, bringing her unique background and expertise to her role as a Support Engineer. We’re delighted to work with Saira in our Dubai office, and it was extra special to get the opportunity to sit down and discuss everything from her career to what she values about Aforza as a place to work. And, as the release episode coincides with International Women’s Day, what better time to not only highlight one of our newer female team members, but to do so on an international platform.
Surprisingly, Saira didn’t start her career in IT or any technical field. Instead, she began in the banking sector, gaining invaluable experience in customer-facing roles and business processing. After a fulfilling tenure in banking, Saira shares how she took a decade-long break to focus on her family.
However, she retained her passion for working with customers as she followed an interest in the growing segment of cloud CRM, she ventured into the world of Salesforce, immersing herself in Trailhead courses and furthering her knowledge through dedicated training programs.
Saira shares how Salesforce’s 360-degree views and CRM processes sparked her enthusiasm for the cloud. And how, under the guidance of an inspiring coach, she delved into hands-on projects, honing her skills and deepening her understanding of the platform.
Additionally, the transition to Aforza has marked a significant milestone for Saira. Despite initial nerves about re-entering the workforce after 10 years, she found the experience to be nothing short of amazing. From the conversational interview process to the supportive environment, she shares how Aforza has welcomed her with open arms.
“It’s all about communication,” Saira emphasizes, discussing on the importance of fostering trust and rapport with customers. At Aforza, this mentality is ingrained in our culture, fostering a sense of ease and collaboration among team members.
Curious about what a typical day looks like for Saira? In this episode, she tells us how her role is dynamic and multifaceted; from troubleshooting technical issues to providing tailored solutions for clients. Each day presents new challenges and opportunities to make a meaningful impact.
For those considering a role at Aforza, Saira offers invaluable advice: focus on the people and the environment. Aforza stands out not only for its innovative solutions but also for its supportive and inclusive culture. With an open-door policy and a team of passionate individuals, she shares how motivation to come in every day comes naturally.
Watch below for the full discussion we had with Saira, and stay tuned for more episodes of the Aforza Insights series. To listen on the go, subscribe to the series on Spotify or Apple Podcasts!