Why Customers Succeed with Aforza?
We understand what it takes
Aforza is completely dedicated to the Consumer Products industry and understands what it takes to make your sales transformation projects successful. Why are we so confident?
- The Aforza solution is built for the industry and addresses your needs out-of-the-box
- Our team of domain experts come from Consumer Products, have experienced your challenges and led successful transformations
- Aforza customers are going live quickly and seeing significant results
Our Customer Heroes
We are proud to partner with the industry’s best
Aforza is proud to partner with Customer Heroes across the industry to successfully transform and drive game-changing results. These Heroes are helping their businesses increase sales coverage by more than 200%, double their promotion impact and drive-up average order values by over 2.5X.
Check out our latest Customer Hero showcases:
Craig Price
Head of Revenue & Margin Growth, Heineken Beverages
Heineken Beverages fully digitized their retail execution, trade promotion and marketing capabilities on a single platform. Just 6-months after implementation, they are seeing game-changing results with a significant increase in sales order basket size.
Jerry Shedden
Head of On Trade Sales, BrewDog
BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.
Moritz Hunsdiek
Head of Digital ALCINA, Dr Wolff Group
Constantinos Andreou
Group Business Systems Manager, Photos Photiades
Photos Photiades Distributors introduced a streamlined and data-driven approach to their field sales teams, partners and customers that has allowed them to better understand consumer all behaviour and optimise their approach to maximise revenue.
LucyMay Lubrani
Head of Digital Innovation & Transformation, Namibia Breweries
Namibia Breweries (now part of Heineken Group) are now able to master every selling moment with sophisticated product mixes tuned to the needs of local markets which has led to improved numeric distribution, sales efficiency and sales effectiveness.
Mike Southgate
Commercial Sales Director, Whyte & Mackay
Jochen Michaelis
Head of EMEA Region, WOW Tech Group
The Aforza solution allowed WOW Tech Group to gain control of their Promotion Planning and Execution cycles with a connected solution. It allows them to maximise the impact of the Sales team, reduce administration, eliminate errors and optimise overall trade investment.
Anurag Shah
Head of Regional Sales Teams, Superfoam
Superfoam digitised their route planning and visit management processes to deliver greater sales efficiency and improved visibility into sales rep activity. This includes the process of order capture, discounting and customer payments when mobile & offline.
Ben Norton
Financial Director & Co-Founder, Tapp’d Cocktails
Ferdie Daanen
Head of On-Trade Sales, Moersleutel Craft Brewery
Moersleutel is excited to be working with Aforza to scale our go-to-market teams for global distribution. The solution allows them to connect trade planning to execution, ensure their sales teams are productive and understand their performanc in in real-time.
Bruce Gorden
Partner & Co-Founder, Mountain Source