Your Business
In the fast-paced Consumer Products industry, executives face the challenge of making informed decisions amidst increasing competition, evolving consumer preferences, and dynamic market conditions. Access to real-time analytics and insights is crucial for staying ahead of the curve and driving business growth effectively.
Today’s Challenges
- Limited Visibility into Performance Metrics: Executives struggle to obtain timely and accurate insights into sales performance, key account dynamics, and trade spend effectiveness, hindering their ability to identify growth opportunities and optimize strategies.
- Manual and Time-Consuming Reporting Processes: Traditional reporting methods involve manual data collection, analysis, and reporting, leading to delays in decision-making and inefficiencies in resource allocation.
- Lack of Actionable Insights from Visual Data: Extracting meaningful insights from visual data, such as photos captured in-store, poses a challenge for executives, limiting their ability to address issues related to product availability, shelf placement, and merchandising compliance effectively.
The Aforza Solution
With Aforza’s Industry Analytics & Insights solutions, CPG executives can overcome challenges related to limited visibility, manual reporting processes, and deriving insights from visual data, empowering them to make data-driven decisions, optimize strategies, and drive business growth effectively.
Sales Performance Analytics
Drive revenue growth with real-time sales insights
- Comprehensive sales dashboards for tracking revenue, units sold, and market share.
- Drill-down capabilities to analyze performance by product, region, channel, and customer segment.
- Forecasting models for predicting sales trends and identifying growth opportunities.
- Integration with CRM systems for seamless data synchronization.
- Mobile access for on-the-go insights and decision-making.
Key Account Analytics
Optimize key account strategies with actionable insights
- 360-degree view of key account performance, including sales, profitability, and relationship health.
- Segment key accounts based on revenue contribution, growth potential, and strategic importance.
- Relationship mapping tools for identifying key stakeholders and influencers within key accounts.
- Predictive analytics to anticipate account needs and personalize engagement strategies.
- Automated alerts for proactively addressing issues and opportunities.
Trade Spend Analytics
Maximize ROI on trade promotions and investments
- Track trade spend allocation, effectiveness, and ROI across channels and promotions.
- Analysis of promotion lift, incremental sales, and cannibalization effects.
- Optimization algorithms for identifying optimal promotion mix and timing.
- Integration with financial systems for tracking trade spend budgets and actuals.
- Comparative analysis against industry benchmarks and best practices.
Promotion Performance & Post-Event Analytics
Evaluate promotion effectiveness & ROI with post-event analysis
- Post-event analysis of promotion performance metrics, including sales lift, profitability, and incremental volume.
- Comparison of actual results against forecasted outcomes to identify variance and insights.
- Root cause analysis to understand factors contributing to promotion success or underperformance.
- Actionable recommendations for adjusting future promotion strategies based on learnings.
- Integration with trade promotion management systems for seamless data flow and analysis.
Photo Automation Analytics
Extract actionable insights from visual data captured in-store
- Reporting on photo insights including share of shelf, product availability, and merchandising compliance.
- Captured with store & visit information for complete account 360 context.
- Historical photo analysis for trend identification and performance tracking.
- Automated reporting of in-store conditions and compliance levels.
- Integration with workflow engines for triggering corrective actions based on photo analysis.