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Aforza Blog

Your go-to source for the latest industry trends, thought leadership and insights.

Navigating the Pitfalls of End of Life (EOL) Software

Navigating the Pitfalls of End of Life (EOL) Software

In the fast-paced Consumer Products industry, software solutions play a pivotal role in driving business performance. However, not all vendors can keep pace with the innovation needed and you can find yourself trapped with end of life (EOL) software.

Introducing the Aforza Consumer Goods KPI Index

Introducing the Aforza Consumer Goods KPI Index

We are very excited to share Aforza’s Consumer Goods KPI Index. There has never been a more important time to track, review and understand every aspect of business performance in real-time, which starts by knowing exactly what to measure.

What Is Margin Protection Management?

What Is Margin Protection Management?

The sales landscape has undergone significant changes with evolving customer expectations, shifting buying behaviours and new technology. To keep up, even the more traditional channels, like telesales, will have to modernise to survive.

Aforza Release 10 Overview

Aforza Release 10 Overview

The Aforza Summer ’22 Release is out now and packed full of exciting innovations that help Consumer Goods companies accelerate their time-to-value, from sales planning to execution.

What Is Joint Business Planning?

What Is Joint Business Planning?

Joint Business Planning (JBP) helps Consumer Goods suppliers and retailers build winning relationships that benefit both parties and improve the commerce experience through clear insights into the other’s needs and recognition of mutual interests.

What is Digital Asset Management?

What is Digital Asset Management?

Digital Asset Management (DAM) is the process of collating, storing, organizing and distributing a company’s digital assets in a centralized location in order to enable a consistent brand and user experience.

What is Trade Promotion Optimization?

What is Trade Promotion Optimization?

With Trade Promotion Optimization (TPO), businesses leverage a wide range of commercial data sources, including the performance of past promotions, to inform and enhance the effectiveness of future strategies.

What is Modern Telesales?

What is Modern Telesales?

The sales landscape has undergone significant changes with evolving customer expectations, shifting buying behaviours and new technology. To keep up, even the more traditional channels, like telesales, will have to modernise to survive.