The Value of Digital Asset Management
Consumer Products companies are literally swimming in digital images and assets. They are everywhere. Uncontrolled content execution impacts your bottom line through missed sales opportunities, unclear brand positioning and delayed promotion claims.
Managing digital assets is mission critical in an industry of increasingly diversified sales channels. As businesses globally continue to digitalize, the value of effective management platforms for digital content rise in tandem.
Digital assets include (but are not limited to):
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Product Thumbnails
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Planograms
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Gondola Visualizatios
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Compliance Photographs
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Trade Promotion Collateral
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Social Media Imagery & Videos
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Invoice & Receipt Templates
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Joint Business Plans
Consolidated DAM platforms reduce operational costs and increase transparency by removing siloes between teams and media channels. Currently, a number of enterprises store and access their digital assets across a variety of locations. These span company servers, cloud storage platforms, local storage and other distributed services inhibiting the use and sharing of consistent, up-to-date assets. We are in an era where digital assets are abundant, yet the industry is more competitive and challenging than ever.
Unlock Aforza Studio
Aforza Studio is a fully integrated digital content management platform that enables you to:
- Guarantee Promotion Compliance
- Detail Your Brands to Perfection
- Instantly Recognize Gaps at the Shelf
- Take Action
All of this is key to driving growth through your branded products. When combined with Aforza’s innovative CRM solution, Consumer Product companies can experience the seamless integration of digital assets with their customer data making it actionable and ultimately boosting customer satisfaction, streamlining marketing and sales processes.
With essential digital content tools, our customers thrive in the Consumer Products market and protect essential margins while accelerating cash flow.
Guarantee Promotion Compliance
Empower field teams to capture proof of performance from the store in real-time
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Capture images with ’locked’ visit data
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Automatically watermark with certified compliance stamp
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Tag images with actionable attributes
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Trigger workflows to drive promotion actions
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Submit accurate claims to maximise cashflow speed
Detail Brands with Consistency & Ease
Launch new campaigns faster by ensuring that sellers always have the latest branded content available to turn customers into fans
- Transmit approved brand content
- Support a wide range of rich-media formats
- Ensure best-practice content is used across all channels
- Seamlessly collaborate on content with customers & agents
- Capture closed loop feedback to improve in real-time
Bring Promotions to Life with Augmented Reality
Show customers how promotion materials & merchandise will look in their store with the power of Augmented Reality
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Visualise success live with your customer
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Personalise promotions & in-store advertising
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Collaborate with real-time store layout planning
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Provide sellers with easy access to branded models
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Easily share visualisation photos with the customer
Take Immediate Action on Share of Shelf Intelligence
Analyze substantial volumes of shelf image data at scale to understand stock availability and maximizes your in-store presence
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Capture & process high volumes of store images
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Flawlessly detect products using synthetic data
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Understand share of shelf & planogram compliance
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Tag images with actionable attributes
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Take proactive action to resolve stock & availability issues
Efficiently Manage Digital Product Data
Centralise product information and digital assets for accurate and consistent execution across all channels
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Unify your product information in one central repository
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Easily search & find relevant product information
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Drive faster-time-to-market when launching new brands
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Ensure product accuracy across all channels
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Control access to sensitive information & content