Company Background & Mission
Dr Wolff Group is a Consumer Healthcare company, based in Germany, that specialises in the development and manufacturing of innovative products in the areas of hair, oral and skincare. The company was founded in 1905 by Dr August Wolff, a pharmacist and chemist who was passionate about developing effective solutions in these areas.
The company’s mission is to enhance people’s quality of life by offering innovative products that address specific hair and skin problems. Dr Wolff Group believes that healthy hair and skin contribute to overall well-being and self-confidence, and it is committed to providing high-quality solutions that help people feel good about themselves.
Dr Wolff Group’s portfolio of products includes well-known brands such as Alpecin, Plantur, and Biorepair, which are sold in more than 60 countries around the world. The company’s products are developed in its own research and development facilities, which are equipped with state-of-the-art technology and staffed by a team of experienced scientists and researchers.
With a strong focus on innovation and customer satisfaction, Dr Wolff Group has established itself as a leading player in the Consumer Healthcare market. The company’s commitment to research and development, combined with its mission to improve people’s quality of life, has made it a trusted brand among consumers and healthcare professionals alike.
“We are very excited to be starting our journey with Aforza to deliver a holistic & future-proof customer relationship management solution that will allow us to stay ahead of the curve and provide exceptional customer experiences.” said Moritz Hunsdiek, Head of Digital at Dr Wolff.
Focus of Transformation
In today’s highly competitive market, it’s more important than ever for businesses to stay ahead of the curve and provide exceptional customer experiences. Dr Wolff Group recognised this need and embarked on a transformation project to implement a holistic and future-oriented customer relationship management solution with Aforza.
The objective of the project is to improve customer engagement and satisfaction by creating a 360-degree view of the customer, supplying relevant information to all touchpoints with the customer, and enabling individual contact via the preferred communication channel. The core use cases of the solution include capturing and analysing customer data, automating customer interactions, and optimising the sales process.
To achieve these objectives, Dr Wolff Group needed a comprehensive and flexible CRM solution that could integrate with their existing systems and support their unique business requirements. After careful consideration and evaluation, they chose to partner with Aforza.
The implementation of the CRM solution is expected to bring significant benefits to Dr Wolff Group, including improved customer insights, better targeting and segmentation, increased customer engagement and satisfaction, and more efficient and effective sales processes.
The Aforza Solution
The Aforza solution provides Dr Wolff with a single platform for planning to execution across all their main business units. This integrated approach streamlines workflows and increases efficiency by providing a 360-degree view of the customer with smart segmentation, enabling targeted outreach to any of their customer groups based on dynamic attributes.
The Aforza solution is simple and easy to use, making it easy for teams to maintain and adopt. With fast implementation, the customer-facing teams can quickly access all the data they need via the online interface or the Aforza mobile application, even when disconnected from the internet, for order taking or content detailing.
Dr Wolff will be using Aforza Studio, the industry’s first fully integrated digital content platform. Seamlessly connected with the sales process, the new platform will allow the field teams to bring content to the centre of their field execution. This allows them to detail brands consistently and capture customer feedback during visits.
The Aforza solution also provides comprehensive visualisation of data through relevant dashboards and the Aforza Console, enabling immediate action based on insights. This allows teams to make data-driven decisions and take quick action to optimise sales processes.
Overall, the Aforza solution will provide Dr Wolff Group with increased efficiency, better customer targeting, and greater insight into customer behaviour. The simplified and user-friendly platform will make it easy for teams to adopt and maintain the solution, while the comprehensive visualisation of data will enable data-driven decisions and action.
With the Aforza solution, Dr Wolff Group has a holistic and future-oriented Customer Relationship Management solution to achieve their customer engagement objectives and stay ahead of the competition.
Next Steps
With the Aforza solution, Dr Wolff Group can expect a rapid implementation process, getting live quickly and achieving fast results. The solution is designed to be easy to use and maintain, so the teams can quickly adopt and start leveraging its benefits.
Once the solution is implemented and live, Dr Wolff Group can explore other channels and business use cases. The Aforza solution offers a scalable and customizable platform that can be adapted to meet the evolving needs of the business. By leveraging the solution’s capabilities, Dr Wolff Group can continue to improve customer engagement and drive business growth.
Aforza is extremely proud of our partnership with Dr Wolff and committed to their ongoing success.