Andreia Diaconu, originally from Romania, has had an extensive career that spans across the Consumer Goods industry, with time spent at P&G, and the Consumer Healthcare demerger from Johnson & Johnson known as Kenvue. Beginning her career as a key account representative, going door-to-door with a PDA in hand, she knows the reality of the FMCG industry. Throughout her journey, she identified a recurring challenge in every sales tool she encountered – they were never fast or efficient enough.
As Andreia discusses in the podcast episode, she realized that FMCG success lies not only in being the smartest or the hardest worker but also in logistics and technology. She emphasizes the role of technology in enabling businesses, stating, “The FMCG business is a lot about people; technology enables it. You don’t outwin your competition by being far smarter or the hardest worker in the room, it helps, but it’s always the logistics that wins and tech comes in to that.”
Coming to the close of her second week at Aforza, Andreia notes her appreciation for the individualized focus she’s received during her onboarding. From the 1-1 interview style with Aforza’s Co-Founders, the recurring emphasis on the ‘Human factor,’ and the pivotal role of ‘Trust’ in the process, it has been a persistently positive experience.
Keen on learning even before officially joining, Andreia conducted 8-10 demonstrations during her interview process after gaining access to a demo account. This is both a testament to her dedication to the recruitment journey and to the ease with which Aforza can be used by anyone – in her own words, “If it works for me, it definitely works for someone else”.
She describes the team vibe as one that makes it feel like “Aforza belongs to everybody”, which encourages passion among its members.
To hear more about Andreia’s experiences, her unique perspectives and the value of time for the Consumer Goods industry, watch the full podcast below. Or, to listen on the go, you can subscribe to the series at Spotify & Apple Podcasts.