by Ursula Brady | Jan 5, 2022 | Blog Post
Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....
by Ursula Brady | Jan 5, 2022 | Blog Post
First of all, what is telesales? Simply put, telesales is the remote, phone-based capturing of sales orders. Telesales representative can be supported by in-field team members, but their position in the sales journey is often different. In Consumer Goods, the role of...
by Ursula Brady | Aug 26, 2021 | Blog Post
Distributor Management Systems (DMS) are now a fundamental component in any consumer goods company’s route-to-market. They help manage the supply chain between Manufacturers and a myriad of Distributors by aligning retail activities, trade promotions, inventory,...
