by Ursula Brady | Jan 24, 2024 | Blog Post
In the Consumer Products industry, the role of Customer Relationship Management (CRM) software cannot be overstated. A 360 degree view of your Retail Customers is critical to success and you need to engage with them across all routes-to-market. Consumer products...
by Ursula Brady | Jan 23, 2024 | Podcast
Andreia Diaconu, originally from Romania, has had an extensive career that spans across the Consumer Goods industry, with time spent at P&G, and the Consumer Healthcare demerger from Johnson & Johnson known as Kenvue. Beginning her career as a key account...
by Ursula Brady | Nov 23, 2023 | Blog Post
Black Friday not only kicks off the festive shopping season but also serves as a critical milestone in the retail calendar, marking the start of significant profits in the industry. Initially coined to refer to the day that retailers moved from red ink (negative...
by Ursula Brady | Nov 10, 2023 | Blog Post
The consumer landscape is evolving rapidly, and with it, a unique segment known as the “Zero Consumer” has emerged. While you might not have heard of this label, it represents a growing global phenomenon that’s changing the way businesses interact...
by Ursula Brady | Sep 21, 2023 | News
NEW YORK & LONDON, September, 2023 – Aforza, the leading cloud and mobile solution specifically built for the consumer products industry that empowers businesses of all sizes to protect margins on every channel, was today awarded five best-in-class...
