by Ursula Brady | Jul 6, 2022 | Blog Post, Webinar
New Levels of Industry Disruption Record levels of inflation, supply chain upheavals , ever-rising regulations and rapidly evolving consumer expectations are creating route-to-market challenges like never before. The unpredictability of these factors, coupled with the...
by Ursula Brady | Mar 3, 2022 | Blog Post
“Joint business planning is a way to establish trust, which involves honesty and integrity. We can’t be successful without our suppliers.” Charles Redfield Executive Vice President and Chief Merchandising Officer, Sam’s Club (Walmart) Tectonic Shifts in...
by Ursula Brady | Feb 1, 2022 | Blog Post
The Value of Digital Asset Management Consumer Products companies are literally swimming in digital images and assets. They are everywhere. Uncontrolled content execution impacts your bottom line through missed sales opportunities, unclear brand positioning and...
by Ursula Brady | Jan 5, 2022 | Blog Post
Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....
by Ursula Brady | Jan 5, 2022 | Blog Post
First of all, what is telesales? Simply put, telesales is the remote, phone-based capturing of sales orders. Telesales representative can be supported by in-field team members, but their position in the sales journey is often different. In Consumer Goods, the role of...
